The Challenge
Create a Custom Logo and Branding for a High-end, Boutique Makeup Studio Located in Monsey, New York. Target Audience: Upper-Class Clients in Monsey in need of a makeup artist for upscale events and celebrations.
The Development
I Began by creating a mind-map to develop the different aspects of the makeup studio that could potentially be incorporated into the final logo.
The Research
I Then moved onto thoroughly researching the accepted standard in branding and logos for boutique makeup artists worldwide; dividing the inspiration into categories organized it more efficiently for further analyzation.
The Sketches
Once I determined the various directions in which I could go, I began sketching on paper, which is the best way to get creative juices flowing. When I had enough sketches to work with, I transformed those ideas into actual logos on Adobe Illustrator. From there it took many hours of tweaking, adjusting, and repeating until I came up with three final logos which I felt best represented the studio. I then sent it to the client to choose which logo they felt befit their makeup studio.
The Decision
The Client picked their Preferred Design, along with the required Revisions.
The Result
After all the modifications, The final logo emerged as one that the goals Sought to create: A logo for a High-end makeup studio, reflected upper-class clients, Superior quality products, and Exceptional service provided.
